Brand
Brand Guidelines
The visual language of Jeevitam — calm, earthy, and editorial. These assets and rules ensure a consistent experience across every touchpoint.
Logo
Three variants for different surface colors. Never stretch, recolor, or add effects.
Primary · no background
Use on cream, white, and light backgrounds
Reversed · no background
Use on sage, ink, and dark photograph backgrounds
Icon mark · with background
App icon, favicons, and square contexts
✓ Do
- ·Maintain clear space equal to the logo height around all sides
- ·Use the dark logo on cream/white — the light logo on dark surfaces
- ·Scale uniformly — always preserve the original aspect ratio
- ·Download source files for print; use PNG for digital
✕ Don't
- ·Recolor, tint, or apply opacity to the logo
- ·Rotate, skew, stretch, or distort the wordmark
- ·Place the logo on clashing or busy photo backgrounds
- ·Add drop shadows, outlines, or additional effects
Color Palette
Sage on cream — warm, natural, and editorial. All values are exact; do not substitute.
Cream
Primary background. Warm off-white for all page surfaces.
cream-50
#F7F5EE
cream
#EFEDE3
cream-200
#E6E3D4
cream-300
#DBD6C2
Sage
Brand green. Used for CTAs, highlights, and natural accents.
sage-50
#F0F2E8
sage-100
#DCE2CB
sage-200
#C2CBA6
sage-300
#A4B07E
sage-400
#86945E
sage-500
#6B7C48
sage-600
#556338
sage-700
#42502C
sage-800
#2F3A1F
sage-900
#1F2814
Ink
Near-black text and UI elements. Warm-toned, never pure black.
ink
#0E0F0B
ink-800
#1A1C16
ink-700
#2A2D24
ink-600
#3D4133
ink-500
#5A5F4D
ink-400
#7B8068
ink-300
#9DA28A
ink-200
#C2C7B1
ink-100
#E1E4D5
Backgrounds
cream-50 page base · cream section fills · white cards
Brand / CTA
sage-700 buttons · sage-500 accents · sage-100 tinted sections
Text
ink body · ink/70 secondary · ink/50 captions · ink/30 placeholders
Typography
Montserrat for headlines — structured, modern, geometric. Inter for body — neutral, readable, workhorse.
Montserrat
Display · Headlines · UI labels
Conscious Living
Inter
Body · Descriptions · Data
Yoga, mindfulness, and holistic health for health, happiness, and harmony.
Display XL
Montserrat SemiBold · clamp(2.75rem → 6.5rem) · −0.035em
Conscious living.
Display LG
Montserrat SemiBold · clamp(2rem → 4.25rem) · −0.03em
Yoga Foundation
Heading 1
Montserrat SemiBold · 36px
Course Overview
Heading 2
Montserrat SemiBold · 24px
What you'll learn
Heading 3
Montserrat SemiBold · 20px
Module 1 · Asanas
Body LG
Inter Regular · 18px · leading-relaxed
Jeevitam is a mission to help you live consciously — yoga, mindfulness, and holistic health for health, happiness, and harmony.
Body
Inter Regular · 16px · leading-relaxed
A 60-hour certificate program in Yogic Science & Lifestyle, designed for holistic health. New batches every month.
Body SM
Inter Regular · 14px · leading-relaxed
No prior yoga experience required. Open to all age groups and fitness levels.
Label
Inter SemiBold · 12px · uppercase · +0.05em
CERTIFICATE PROGRAM
Caption
Inter Regular · 12px · muted
Starts 1 July 2026 · 8 weeks
Voice & Tone
How we speak — across marketing, courses, and support.
Calm
We don't hype. We invite. Sentences are short, breathing is present.
Warm
Personal and inclusive — never clinical. Speak to the individual, not the market.
Grounded
Rooted in authentic practice. No superlatives we can't back with experience.
Clear
Plain language first. Sanskrit and Yogic terms are welcome — always explained.